What is SEO, and why do I need it for my business?

SEO (Search Engine Optimisation) is the practice of optimising your website to increase its visibility and ranking in search engine results pages (SERPs). In other words, it’s the process of making your website more appealing to search engines, which can lead to more traffic, better quality leads, and increased revenue. You need SEO for your business because it helps you to attract more potential customers who are searching for your products or services online, and can give you a competitive edge over other businesses that are not utilising SEO strategies. Without SEO, your website may be invisible to potential customers who are looking for your business online.

About the Author


I’ve always believed that each business is unique. Bringing this view to Mars Digital means we take the time to understand you and your business before going away, doing the research and coming back to you with our thought out recommendations and the reasoning behind them.

For me, it’s all about building a mutually beneficial partnership.

Marketing out of this world