What is the difference between SEO and Google Ads, and which one should I use?

SEO and Google Ads are two different digital marketing strategies. SEO involves optimising your website to rank higher in organic search engine results, while Google Ads involves paying to show up in the sponsored results at the top of the search engine results pages.

SEO is a long-term strategy that takes time to build, but it can drive organic traffic to your website, leading to a high-quality audience and more sustainable results. Google Ads, on the other hand, can provide immediate visibility for your business, but it requires ongoing investment and is reliant on your budget.

The choice between SEO and Google Ads largely depends on your business goals, budget, and timeline. Both strategies can be effective when used correctly, and many businesses choose to utilize both to maximise their online visibility and reach their target audience. We often run both SEO and Google Ads for clients simultaneously.

About the Author


I’ve always believed that each business is unique. Bringing this view to Mars Digital means we take the time to understand you and your business before going away, doing the research and coming back to you with our thought out recommendations and the reasoning behind them.

For me, it’s all about building a mutually beneficial partnership.

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